Genesis Saskatoon is the first dealership in Western Canada to receive the award for exceptional service from Forbes Travel Guide.
TUESDAY, MAY 2, 2023 – SASKATOON, SK
Luxury car dealerships are now offering a premium customer experience similar to that found at five-star hotels and restaurants. Genesis Saskatoon, a prominent car dealership in Saskatchewan, has been commended for its exceptional service by Forbes Travel Guide, renowned for its evaluations of hotels, restaurants, and spas. This recognition marks a significant milestone as Genesis becomes the first automaker to be acknowledged by Forbes Travel Guide, a trusted authority in luxury hospitality for over six decades.
Being the first dealership in Western Canada and the second worldwide, Genesis Saskatoon joins the prestigious “In Partnership with Forbes Travel Guide” program. Genesis London in Ontario received this honour earlier this year. During the recognition event in Saskatoon, Eric Marshall, the director of Genesis Motors Canada, expressed their commitment to providing an outstanding experience for each guest, drawing parallels to the superior service guests receive at five-star hotels.
“As a motor group, our job is to offer vehicles while providing customers with incredible service. To be recognized with such a prestigious award by one of the most significant names (Forbes) is a true honour for myself, and the team at Genesis,” says Mark Loeppky, CEO of FFUN Group. “I am grateful to work alongside the team at Genesis Saskatoon and understand this partnership would not be possible without their unwavering commitment to provide exceptional service every day.”
Genesis aims to deliver a similar level of excellence when customers visit their dealerships for car purchases or servicing. Marshall believes that achieving recognition from Forbes Travel Guide presents a compelling business opportunity for other Genesis outlets. This partnership will facilitate engagements with potential customers who appreciate a luxury lifestyle.
Alexandra Miziolek, the manager of training and operational excellence at Genesis Motors Canada, explains that Forbes Travel Guide has established 189 guidelines for the dealership experience. These guidelines cover various aspects, such as ensuring customers’ vehicle settings are maintained during servicing and providing amenity applications to enhance the dealership visit. The amenities include a calming environment without disruptive announcements over the PA system, a pleasant fragrance, well-appointed washrooms, and serving complimentary coffee in china cups rather than paper cups. The program’s attention to detail (even) extends to remembering customers’ coffee preferences for their subsequent visits.
The evaluation criteria require a perfect score of 100 percent on six of the 189 guidelines. For the remaining 183 points, dealerships must achieve a minimum score of 75 percent. Genesis Saskatoon achieved an impressive 86 percent overall.
Miziolek emphasizes that the Forbes Travel Guide partnership involves a rigorous and comprehensive process. The dealership staff underwent training on luxury hospitality practices to meet the program’s exacting standards.
Hermann Elger, the CEO of Forbes Travel Guide, commends Genesis Motors Canada for its dedication to service excellence and highlights the organization’s commitment to collaborating with exemplary companies like Genesis.
While the evaluation process is demanding, the recognition is valid for one year, motivating the staff to sustain the high standards and undergo annual requalification to proudly maintain their status as a partner of Forbes Travel Guide.
Genesis Saskatoon
Since opening its doors in July 2018, Genesis Saskatoon has proudly established itself as the first Genesis dealership in Saskatchewan. As an authorized retailer of Genesis vehicles, they bring the all-new global luxury automotive brand to discerning customers across the province.
In July 2022, they became the first dealership in Saskatchewan to feature the Genesis Stand Alone Retail Facility. This state-of-the-art facility showcases the dedication to providing an exceptional customer experience, offering ‘human-centred’ luxury, and upholding the highest standards of performance, design, and innovation.
With Genesis Saskatoon, you gain access to a host of exclusive benefits. These include all-inclusive pricing, the Genesis at Home concierge for seamless sales and service, complimentary scheduled maintenance, an excellent comprehensive warranty, and much more.
To discover the epitome of automotive luxury, visit www.genesissaskatoon.ca and learn more about the extraordinary Genesis lineup.
FFUN Group
Since its inception in 2003, the FFUN Group has established itself as one of Canada’s leading privately-owned businesses. Built on a customer-centric, no-nonsense platform, it has since expanded to encompass a blend of these traditional community-focused values with an innovative, entrepreneurial spirit. Within a short timeframe, the FFUN Group has grown to operate five separate divisions representing over 30 locations across Saskatchewan, Alberta, British Columbia and Ontario. The FFUN Group is committed to bringing fun to life for employees and customers; that’s why their product lines have been strategically sought to grow alongside their customers. From their first dirt bike to a spacious RV for the family, all the way to a luxury automobile. FFUN is more than a name; it’s an outlook, a way of living and doing business. It is a group of companies unified by a culture of quality, passion, empowerment, innovation, optimism, and growth, each working to make the world a “FFUN” place! For more info, visit www.ffun.com.
Media Contacts
Rob Weber
Vice-President of Operations, Auto Division
306-664-6800
rob@ffun.com
Kyle Senger
Vice-President of Marketing
FFUN Group
306-649-6753
kyle.senger@ffun.com
